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Online marketing promotion mix


online marketing promotion mix

Fun Town realized that it needed to have a good advertising campaign because this would allow the company to reach a large number of people effectively.
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So your potential customers search for a keyword and your advert appears at the top of the results page (this is very similar to Adwords).What does it look like?Promotion (as part of the, marketing Mix ) and also, marketing Communications (and its own mix).Again, as with Adwords, the advertisers bid against each other to obtain the position that will generate the most convertible traffic to their site.Learning Outcome, at the end of this lesson, you'll be able to explain when, why and how a company should use sales promotion, personal selling, advertising and public relations as part of its promotional mix.Click here to go to Google Adwords.Using Googles tools, you price how much it would cost your per-click for your chosen keyword this could be 10 cents,.50 or more, depending on the popularity of the keyword.No cash changes hands until there is a sale, but affiliate rewards tend to be higher than regular pay-per-click.Now known as Yahoo!Digital marketing Promotion, this lesson looks at ways of increasing the popularity of your website by looking at the internal optimization of the website itself.There is also an opportunity for Smart Pricing whereby you pay more for the advert if a sale is guaranteed.g.Free is one of the most powerful words in marketing.Essentially that means that you decide upon a keyword that relates closely to your product or service.Personal Selling, the last part of the promotional mix is called personal selling.Offer competitions or quizzes (with prizes when possible).These four elements are also knows as the.So if you wish to promote products in specific regions next to specific search keywords, this is a very targeted geographical service.
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