If your fans love camping, give away an all expenses-paid trip.
If you sell scented candles, give away other decorative products.
There's two focus-points on this page: the woman's face (we're always attracted to people's faces) and the orange dollar value.This is a solid best practice.Teaming up for success: Fatherly (the merchant running this giveaway) teamed up with Greatist and SkinnyMom.Why This Facebook Giveaway Was so Successful: The Testimonial: You're not exactly unbiased when it comes to your own business.I won 4 cool T-shirts with my slogan on them!Time will tell how strict Facebook is with monitoring these rules.The Newsletter List: This giveaway is a bit deceitful, as it was created entirely for The People's Postcode Lottery's existing email list - people who's contact information they already had.Now lets move onto a few examples of real-world giveaways which implement these best practices (and more) to drive some serious engagement and entries.You only have two minutes to claim your prize, so you better decide quickly.Congratulations, it reads, youre todays lucky visitor. .The visuals are also very professionally put together and grab gif sweep under rug the eye well with blue and beige and a contrasting red for the headline and the word giveaway.The business (EMG) is far more capable of turning contest entrants into customers if they know phone number and location.For home security and satellite tv offers you must have the product installed.The Design: This page, like the one above, is really professionally-done - utilizing the most recent update to Wishpond's giveaway builder.Coincide your giveaway with a season, holiday or special event.You will need to meet all of the terms and conditions to qualify for the shipment of the reward.Why This Facebook Giveaway Was so Successful: Share Incentives: The addition of share incentives massively increases the spread of this contest, and takes a lot of the workload off the business.Consider Father's Day, Christmas, Back-to-School and Valentine's Day when you run your next Facebook Giveaway.The terms of the contest are written clearly and in the main body of the contest.The page isn't overwhelming, all the information is there, and the CTA says "Enter." What's the harm?Countdown timers incentivize people to engage now, rather than putting it off.
That's 3,457 people to whom this business can market their water park in the future.
People love to win, but they love to win something for a friend just as much (especially at Christmas).