Asos, with a little help from UK modeling agency Models 1, asos also plucked their latest Curve Model face from an Instagram contest.
#NoHashtagRequired though; the brand's posts only invite girls to attend castings at the given store, not upload photos to their personal accounts.
By, lindsey Sirera, tue., Jul.
Marc by Marc Jacob's execs skipped model casting calls in favor of a hands-on social media contest.With all these casting success stories on Instagram, we're thinking the site should add an official 'model' filter.With 36 of 18-29 year olds on the platform, and 70 logging in at least once per day, it's an amazing promo code for westjet 2015 place to showcase everything asos: clothes, fashion and fun.Lauren Punter from more than 2,000 entries from the ten-day competition to front their plus-sized section.In case of problem with copyrighted material, the breach of the copyright law is unintentional and the content will be removed immediately upon presented proof.This year we had 2k entries and engaged 200k people.News: Kate Middleton's red Goat dress sells out in minutes, surprising no one.We've found Instagram to be a really effective way of engaging our how to get gift voucher in amazon biggest fans: with.3M pieces of UGC,.5M followers and 38M likes to date, we're engaging people in the asos brand every day.Brandy Melville chimney sweep comic uses the snap-shot based social media site as a regular source of advertisement, and encourages fans to Instagram pictures wearing their clothing with #BrandyUSA.Per the rules, asos and Models 1 judged Punter and her challengers based on their skin, bone structure and jawline, and how well they photographed; the photos couldnt be full-body shots.The Daily Mail previously reported more than 2,000 grammers submitted selfies in the span of 10 days a still-surprised Punter told, vogue.K., I entered the competition on the final day and I have never done anything like this or entered a competition like this.Punter bagged a contract with Models 1's Curve division, an asos photo shoot, and 500 (840) in asos vouchers.Models 1 believes that "beauty comes in different sizes, and noted: The prospect of walking into a model agency can be daunting and Models 1 wanted to open their doors to a wider audience by utilizing the power of social media and assuaging those initial.We're all about giving our twenty-somethings confidence to look, feel and be their best, whilst not taking ourselves too seriously.We now have just fewer than.5M followers, but more importantly we've seen a huge growth in engagement levels now averaging 32k likes per post."We wanted the ads to shout with youth and energyto be fresh and reclaim the spirit that the collection had when we first conceived of it to be another collection, not a second line.".Scouting via social media also seems significantly more hygienic than trolling the JFK wilds for fresh faces returning home from family vacations to the Bahamas."It seemed like a great idea to me, as casting through Instagram seemed cool, current and strong Jacobs told.And, the agency might be on to something: Marc by Marc Jacobs released a first look at its fall campaign on Monday, also cast through Instagram CastMeMarc).